Comparing Sports Manager And Management Activity Between U.S And China

The sports brakeage acts as a mainly factor in sports market development, whichparticipates directly in sports competition, sports economic activity, the athleteclub-converting and so on. It takes the athlete, the club, the sports organization andthe sponsor together, and becomes the active factor in developing sports market. It isthe essential positive factor to speed up the development of the sports industry;inparticular the healthy entertainment market and the competition market. But ourcountry sports broker system is still imperfect, which can not satisfy the need ofsports industry. The sport agency has developed nearly one hundred years in US, andit has the hugest sports manager troop in the world, its sports manager system quiteperfect and its experience can give us much important reference.First, this article analyses the concept of manager, management, sport manager,sport management behavior, its classifying, and function and behavior model inmethod of documentary, asking-expert, comparison, investigation and so on. In theseanalyses foundations, this article summarizes the four essential factors influencingsports manager and broker behavior——sports manager's industry environment, thenational regulatory policy, the sports manager's legal environment and theprofessional quality.American sports manager system has passed through for a long time, andbecoming relative consummation. it has an important enlightenment for establishingour sports manager system;(1) perfect our market economy system, carry on the sportmanagement by politics-market separating;(2) sets up the special sports managerprofession association;(3) strengthens laws conducting and regulations to stipulatethe broker behavior;(4) Establishing sports manager's system in multi-channels andmulti-level way.On base of this research, the article concludes: Through the comparison ofChinese and American sports manager's research, to find manager's broker behaviorhaving a big disparity between these two countries, mainly affected by the sportsindustry environment, the country regulatory policy, the legal system and theprofessional quality.The present situation of our sports manager's development cannot satisfy ourcountry's sports market development. In summarizes the disparity reason of Chineseand American sports broker behavior, we need to study the advanced experience ofthe American sports manager develops to consummates our sports manager system.We should construct our country according to the below principle: (1) principle ofbeing advantageous to the sports manager system development;(2) maintains all therelated litigants' benefit principle;(3) principle of suitable management;(4) principleof optimizing the sports broker market mechanism. In process of constructing thesports manager's system, we should achieve: First, change the management way ofour country;next, form an entire set of complete sports broker's education raise,evaluate and the inspection pattern;next, vigorously develop the sports industry.Finally, we must establish the professional sports broker autonomy managementmechanism.In view of constructing our sports manager system, this article suggested that, (1) toestablish the sports manager's system managed by the government and the socialgroup. (2) The sports managers must have a higher political quality, the servicestandard and the competitive ability;they must have the high sense of responsibilityand the broker cognition. (3) Formulate sports manager's management procedure: thequalifications examination and approval, the contract management, the commissionmanagement and the illegal punishment and so on. (4) Our country sports managersystem should connect with international pattern.