The Research On The "Win-Win With Travel Industry Customer" Strategy Transformation Of J Insurance Broker

Modern tourism industry generated in the 19 th century,has been developed unprecedentedly in the 20 th century,currently,tourism industry is one of the largest industries in the world.Tourism also promotes the development of more than 30 industries,among with economic development and the requirement of the economic transformation;it has grown into a critical engine for the growth economy.Due to many kinds of problems faced by the development of world economic,tourism in each country has become most important driving force in job creation,entrepreneurship,and infrastructure.Recently,the trend of Internet Plus is growing vigorously,trans-boundary,subversion becomes as a synonym for Internet Plus,traditional industry is riding with crises,meanwhile internet culture also brings opportunities of traditional industrial upgrading and modal innovation.Under the background of the developing tourism industry,the tendency of self-service traveling is irresistible,with the impact of online travel agency,the development of traditional tourism stuck in bottleneck.The vicious fees competition of no charge tour,minus charge tour deformed the development of team business,which lead to the increasingly dissatisfaction of customer service experience,declined profit,formed the vicious circle.So it's urgent for tourism industry to find a solution to break through the bottleneck,and enable to the transformation and upgrading of business development.As an effective means in third-party risk management,Insurance gradually combined with various industries;build a more perfect risk assurance system.Like the old proverb goes,lookers-on see more than players.Regarding the dilemma of developing faced by the traditional travel agency industry,this article takes an unique view,from the perspective of strategic transformation and the solution of development dilemma in a long-term service travel agency industry(J insurance broker),combined with present situation of the travel agency industry,insurance brokers and the tourism insurance products,used the case studies,based on a lot of first-hand data and market data,With the aid of the Internet advantage to realize the cross-border integration of tourism,insurance,subject resource,to create a new formation of tourism product for travel agency,to realize the strategic transformation of J company from "help customers to save money" to "help customers to make money"."Fulfill others and achieve ourselves”,thus to realize the synchronization of traditional travel transformation,and seek win-win development.