The Research On Operation Risk Management Of Middle-Mini Franchiser

In this twenty years, Chinese franchisers undergo the period of grow up rapidly to encounter hard time. Franchisers were forced to change their operation stratagem. The change of Chinese franchisers especially middle-mini franchisers are more complex and hard than most of us concerned.Because of the exist of risk in franchiser's stratagem change. Enterprise must pay attention to the problem of risk management. The efficiency of risk management result to the success or failure of the stratagem transition . Risk management has become weakness field of the change. This paper think must pay attention to enterprise problem of operation risk. But in China, a lot of enterprise pay attention to it incompletely, seldom enterprises set up special risk management administrative department, even special personnel have not allocated either, once the risk comes, there is no method at all. They do not know how to handle the risk and put risk down to it's minimum. Academia is also not research in it enough. Because of such consideration, this paper go on overall and deep research in middle-mini franchiser's operation risk. On the basis of studying middle-mini franchisers operation risk factor and model, explain franchiser's operation risk management basic thought and course of pre-warning. propose franchiser operation risk evaluation index system.This paper was divided seven chapters altogether, The first chapter is the part of the introduction, which introduce this selected works background, meaning , domestic and international research condition , document survey , paper purpose and train of thought . The second chapter expatiate on circumstance of franchisers, analyze the hard time of it and elicit new orientation in currency field. The third, fourth, fifth, sixth and last chapters focus on the currency, finance, salesman's management, logistics ,information fields exist fold or unfold risk and give a lot of discuss.This topic hope to through the research of franchiser's operation, risk in transition, analyze the source of operation risk on theory and supply efficient evade risk countermeasure for franchiser.