The Research Of Campus Electronic Commerce Model

There exist some great chances for Campus Electronic Commerce (CEC) for developing, because CEC can not only make the lives of teachers and students in campus more convenient, and change their consumptions and shopping habits, but also bring large economic benefits for universities. However, Electronic Commerce (EC) is at the beginning of the stage that in the application of campus, and CEC model is not perfect, which cause the development of CEC is restricted at present. Only under the condition of perfecting CEC model continuously, CEC can develop well and quickly.The dissertation consists of four parts. The first part introduces the definitions, appears, developments and classifications of EC and the models of EC. The second part elaborates definition of CEC. Then, on the base of analyzing the existing CEC model applied in campuses, some problems are found. The third part focuses on a new applying CEC mode, which is composed of undertaking platform and distribution centre of work-study program. In this mode, purchasers and bargainors can be combined through the virtual networks platform that is set up all together by the students of computer and EC and information management professions. During this process, the needs of buying goods of the teachers and students in campus are satisfied after the actions of distribution are finished. This part also includes the studies of the operation manners of logistics, capital-flow and information-flow. The self-run logistics can fulfill the logistics. The capital-flow can be realized from three aspects of cash, credit card and the current Integrated Card in campus. The paper also combines the characteristics of CEC, putting forward the operation method of information-flow. In addition, safe construction of CEC is discussed according to campus network security and trade security. The fourth part analyzes the implement frame and contents of the new CEC model, and puts forward some effective strategies for resolving the problems of benefit allotment, training of person with ability and good faith which exist in the implement process.