Comparative Study On The Operation Mode Of Rural Electronic Business

JD,BABA,SUNING,the largest of the three electronic business platform has the layout of rural electronic business at present,their papers put forward the respective visions,targeting the rural market shopping information flow,logistics and financial issues,want to provide the convenient shopping,inclusive finance for the rural market.And in the rural market,China Post has the most comprehensive logistics and the postal savings bank around the farmers,so the development of rural electronic business in China Post has great advantages.On the investigation of specific methods for the commercial activities on the electronic business platform,the visit to the scene and the sales data of fresh commodities of JD,the three major electronic business platform and China post in rural electronic business to carry out the information flow,logistics and capital flow are analyzed,this can affirm that the development of rural electronic business for the rural market provide all kinds of convenience and Inclusive Finance,carry out agricultural activities and create another way to improve the income for farmers at the same time,In view of the main category of farmers-fresh commodities in the electronic business platform sales selection mode,this paper also makes a comparative analysis,taking into account the peasant farmers in poor areas especially the current internet experience,puts forward reasonable suggestions,advocate choice platform for direct mode,in order to avoid their own financial risks and losses.