The Development Research Of Domestic Container Transportation For A Shipping Company

The thesis is taking A shipping company domestic container transportation as the subject. It will detailed review and analyze the historic development and current status of the national domestic container transportation and A company's efforts to develop the domestic container transportation business. It also discusses the market prospects and existing problems of domestic container transportation. Furthermore, the thesis analyzes A company's advantage and disadvantage in domestic container transportation business. Basing on the study, it presents the marketing orientation, strategic targets and developing strategies for A shipping company, in order to extend the domestic container business.From the point of developing trend, the thesis projects that the national domestic container business has brilliant prospect, with advantaged exterior environment and intensive interior impetus. Thanks to the prompt development of national economy, it provides abundant cargo for domestic container transportation. As the matter of fact, the containerization ratio of domestic cargo is currently around 10-20%, therefore, the domestic container transportation has tremendous room to develop.As one of leading domestic shipping carriers, A shipping company should play more important role in domestic container transportation, but also take the opportunities to meet the challenges and achieve the best performance. A shipping company has started the domestic container transportation in good scale, founded a good base for the long term development, and formed very strong market competition, with the brand advantage, software advantage and personnel advantage. However, there are some urgent issues during the development of domestic container transportation. Referring to the challenges, thethesis proposes that A shipping company should take into account some key strategies including differentiated solid development, stronger marketing, independent growth, slot exchange, annexation expansion etc. In order to maintain the leading position in China shipping industry, A shipping company also should increase the fleet capacity, improve core and feeder networks, establish specific services, extend the service coverage by railway and road networks, set up internal cost-control systems and service quality guideline systems, enhance the market risk management, reform agency systems and canvassing mechanisms, move forward steadily.Xu Wenjun(EMBA) Directed by Zong Beihua...