A Study On The Container Supply Management Of APL Shipping Line Company

With the development of world trade and china economy, container shipping line is confronting with a lot of opportunities and challenges because of the increasing competition and fuel cost. Under such a high competitive environment, the container supplying management became more and more important to shipping lines because of its great attribution on effectively cost controlling, smoothly containers running and excellent service providing.This thesis mainly researched APL South PRC's operation, reviewed its related theories and introduced APL Company and its south PRC branch. Then it focused on APL strategies under the pressure and container supplying management problems brought out by these strategies. The critical jobs of APL south PRC container supplying management are ensuring APL containers'smoothly running, high repair quality, continuously cost cutting and client satisfaction improvement. The thesis analyzed the situation and problems in different segments of container supplying chain with recent years'data and related process flow. Then it focused on the delinquencies management, repairing quality controlling, trucking management and depot appraisal. Based on the analysis, this thesis also discussed the importance, key points and direction for improvement. With the related knowledge of modeling, business outsource, total quality management and balanced score card, it carried out the solutions of operation process, monitoring, quality controlling, and depot appraisal. After practicing the improvement plan on the trucking, container repairing, depot management and delinquencies control, APL south PRC gained effective outcome on the cost saving, quality control, and container effectively running.The output of this thesis can be a good reference for other shipping lines operation by its deep research in the container supplying management.