Analysis On The Context And Tourism Image Creation Of Nanchang

This thesis adopts the basic idea of materialism and historical materialism and the method of combining theory with practice to analyze and create tourism image of Nanchang.Tourism image is the tourists' general cognition and appraisal to a traveling place and it is the key element to attract tourists. Any traveling place can attract and guarantee stable number of tourists only on the condition that the traveling place forms united and sharp-cut tour image. Speaking from the angle of the nature and human background, there are three relationships between the tourism image design of our country and nature or human background of the local place. First, the content of tourism image design reflects the most powerful culture. Second, the content of tourism image design reflects local culture to some extent but deviates the core. That is to say, it doesn't reflect the powerful culture of local place. Third, the content of tourism image design deviates local culture totally.Nanchang has the name of "the birth of heroes brings glory to a place", with a long history and there are many natural sights, human sights and tour resources, at the same time the transportation is convenient and is easily accessible. But tour development is listed at the back of the country sine it has been developed for more than ten years. Image orientation disaccords, there isn't a sharp and accordant image yet. This thesis introduces the natural environment, fundamental state of historical development and folk custom of Nanchang from the perspective of context. Under this condition, this thesis explores the local historical cultural development venation of Nanchang; generalizes the context of Nanchang that is favorable ecology context, human culture context, waterscape context through the whole land and regional context with obvious advantages. Then this thesis analyzes current conditions of Nanchang's tourism image guided by Nanchang's context; at the same time current Nanchang local place and circumjacent tourism resources are also especially discussed and analyzed. On the basis of that, the tourism image of Nanchang is oriented as "Gan Po ecological city, energetic hero ancient city". At the same time, the creation and communication construction was demonstrated; to create tourism image through tourism complete set measures, city sights and cultural atmosphere was put forward; propagates Nanchang's tourism image through tourism advertisements and the corresponding sales promotion activities.