The Analysis Method And Apply Of Product Attribute

In the product height with today those qualities turn, the analysis that product attribute are mostly concentrated at study the rival product attribute, understanding the business enterprise product and competitor's product of comparison aspects such as advantage and bad situation etc. In fact, these researches have devoted one's mind too in "competitor direction" aspect. Doctor Philip ? Kotler on especially points out definitely in 《Marketing management 》:" In all of activity, the customer direction and order about is the most important.The N of the history of a hundred years is a sport brand for internationalize, land China formally in 2003, and land Chengdu in February of 2005. The conduct and actions becomes the city field afterwards, under the condition of did not carry on the large-scale advertisement publicity, the N used the half year only, rising own" the brand influence" for the establishment, obtaining the good sale accomplishment. N's successful gathering a lot of factors, but among them the N product attribute analysis method to develop the important function, this is also the point of this text research.First this text carries on the relevant background introduction to the company of N and sport product market, introducing the product to belong to the related theories knowledge of attribute the next in order, and emphasized to introduce the product attribute that N adopt to classification, then detailed introduced the applied steps of product attribute analysis method, connected down the applied cixumstance to constitute the product attribute to analysis method of the key factors carried on the introduction and analysis one by one, the end combine the product attribute analysis method at become the Chengdu city field of actual applied, to the application of the method carried on the introduction and analysis. Pass belongs to attribute analysismethod of the N company product of usage and its application carry oh the research, the point analyzed the product to belong to the rationality and usefulnesses of attribute analysis method, providing for other business enterprises a find out the more simple method of real demand of the target market from the customer angle, help the business enterprise at the time of carrying out" acquire the high customer satisfaction of have the competitive advantage", make use of the oneself resources to provide well to match the competition to need by luck to belong to attribute combination with the product that customer need, thus enjoy the high profit rate.