A Study Of The Localization Of Ultinational Advertising Agency In China

In rencent years a great many top multinational advertising companies settled in China,there are always many discussions about their localization and development.It's a pet topic in advertising career.The economic globalization tendency and Chinese reform and open policy have brought well economic enviorment for multinational corporations,they attached importance to Chinese advertising market and went in with alargescale.Firstly multinational advertising companies went with foreign advertisers.They stayed in China,providing product marketing and brand service for them.Nowdays with the strenghthening of globalization trend Chinese advertising policy has started to open to multinational companies,besides serving for overseas advertisers multinational advertising agencies pay attention and try to develope local advertisers in China.In the development of nearly 20 years,each period has its own characteristic.With the advantages of advanced ideals,unique developing strateges ,excellent management tactics,and mature operating methods, multinational advertising agencies brought great competition pressure and challenges to local companies,deeply influenced advertising of China.