The Study Of Personal Financial Business Renovation Strategy And It's Effect Of Chinese Commercial Bank

The Chinese government has promised that the bank business will be all opened to the oversea banks. The time that the Chinese banks will face the oversea banks competence is coming up. On this background, the Chinese commercial banks to develop the personal financial business enough have strategy meanings. From one sight it has inner requisition that the increasing of personal financial assets of Chinese citizen requiring the commercial banks to supply such a business to keep or increase the value of their assets.This paper more systematically related theories and means to develop personal financial business, and submitted some advices from the macro institution and regulations reforming to micro unit's behaviors. At the circumstance of the increasing quantity and batter quality of personal financial assets, the paper also disputed the possibility and necessity to develop personal financial business of Chinese commercial banks. By using the comparative analysis method, the paper demonstrated the kinds of personal financial products in Chinese commercial banks less than that in developed country's banks and low technology in it, so there are large spaces for Chinese banks to develop it. And by using quantitative analysis method, the paper analyzed the relations between the productions and original productions with the competitiveness of Chinese commercial banks. From the strategic sight, the paper gave some advices to deal with the corporations and competence of Chinese banks.