The Research Of Marketing Strategy For Jilin Petrochemical Company Carbon Fiber Product

The text deeply analyzed such current influence factors as the environment andresources for Jilin Petrochemical Company by modern marketing theory andenterprise strategic management theory, in combination with international anddomestic carbon fiber industry present situation and development trend. It confirmthe Jilin Petrochemical Company's target market and defines the future marketingcombination strategy of carbon fiber through market segments and market demandforecast .The text has first introduced the world and Chinese carbon fiber industry presentsituation and developing trend, described the present situation of Jilin PetrochemicalCompany. And analyzing the macroscopic environment of Jilin Petrochemical Companywith modern market sale theoretical and enterprise strategic management theory. Studyingand analyzing the political legal environment ,the economic environmental, the socialenvironmental and the science and technology environmental for Jilin PetrochemicalCompany with PEST method. Also it adopt five strength model of Potter to analyze andcompare with the competitors, suppliers, distributors and potential competitors andsubstitutes. Adopt SWOT method, the text made further analyses of thestrength, weakness, opportunity and threat to Jilin Petrochemical Company. On thebase of the above, taking the example of architectural for market segments, the textset up the prediction model of China carbon fiber by using the operation researchtheory, and predict the carbon fiber demand for futures, established goal market ofJilin Petrochemical Company.This text has established the sale combination strategy according to enterprise goalmarket finally including product tactful, price tactful, channel strategy , promotes to marketingstrategy. At the same time have put forward Jilin Petrochemical Company the specificmeasure of control and the market sale tactful enforcement of the company's product ofcarbon fiber.