The Research Of Marketing Strategy For Jilin Petrochemical Company Carbon Fiber Product

In this text, using the modern marketing theory and enterprise strategicmanagement theory, combined with international, domestic carbon fiberindustry present situation and development trend of Jilin Petrochemical Co, thecurrent environment, resources and other factors were more in-depth analysisand study. Through the market segmentation and the market demand forecast,to determine the target market, developed Jilin Petrochemical Co carbon fiberproducts in the market marketing combination strategy.This text introduced the world and China carbon fiber industry currentsituation and development trend of enterprises, Jilin Petrochemical Co aredescribed, put forward Jilin Petrochemical Co to carbon fiber productsmarketing strategy implementation and control measures.