| As a traditional large scale station-owned enterprise, Shandong Road & Bridge Groupobtained proud achievement after experiencing all kinds of status in more than 50years. Nowadays, with the gradually consummation of market economic system, it isan important problem which relates to the development and survival of the group thathow to face to the transfer of expressway management system, and how to adapt tothe new market position.This thesis systemically introduced the group's current management and strategy, andanalyzed the inner and outer environments which the company replies on. Aimed tothe management status which includes the company's benefit, marketing, mainportfolio and other business, it analyzed problems exists in development course fromthe aspect of impersonality and presented possible solution ways. At the end of thethesis, the author brought forward the middle and long time development plan ofShandong Road & Bridge Group Company and designed key measures for realizingthe strategic target. |
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