Development Strategy Of The Large Or Middle Scale Highway And Bridge Construction Enterprise

Along with the Chinese highway bridge construction industry comprehensively melts the economy globalization gradually, the Chinese highway bridge construction market is gradually opening to the outside world, lead the domestic competition to the internationalization. the highway bridge construction enterprise is facing a bigger potential market and simultaneously competing with the foreign construction enterprise. It's necessary to formulate a strategy set to suit enterprise own development if the highway bridge construction enterprise wants to grow strong under the complex market environment oneself。The large and middle scale highway bridge construction enterprise needs to formulate a strategy development path that conforms to the enterprise, according to the resources which itself has and the enterprise external environment.In the large and middle scale highway bridge construction enterprise's angle, This paper first carry on the analysis to the highway bridge construction enterprise external environment, including the carefully examining to highway bridge development condition in the past, the future market development prospect and the capacity forecast. Simultaneously, competition environment including the new entrant, the profession competitor, the supplier, purchase business and the substitution product is also analyzed.When carrying diagnosis on the highway bridge construction enterprise interior resources, it mainly aims at the enterprise the brand resources, the technological resource, the human resources, the belongings resources. And then a corresponding solution is given. Meanwhile, the highway bridge construction enterprise's organizational structure present situation is carefully examined and some advanced organizational structure pattern in the present stage is given for highway bridge construction reference.This paper then elaborated the general procedure for the strategic formulation. According to the baud value chain principle, the short-term and long term profit pattern strategy in company stratification plane a are given. Simultaneously, a new method for the strategic formulation to several essential factors in the corporate business stratification plane is also proposed. Finally, a group limited company strategy formulation case is analyzed to instruct highway bridge construction enterprise how to examine its own resources superiority to formulate this enterprise's strategic development model. In the same time, some items is analyzed which the enterprise should pay attention in the strategic formulation process.