The Study Of Marketing Strategy Of Tian Jiu Pharmacy

Beijing Tianjiu Pharmacy Co. is one of china traditional medicine enterprise in china. It founded in 1995 and invested one hundred million. Beijing Tianjiu pharmacy Co. united the theory of traditional china traditional medicine and modern pharmacy arts and crafts. The company aim is devoted to keeping human health care. The company produce a kind of products that called Shengu capsules its raw material is oyster that live chiefly in Bathypelagic marine waters and have a rough, irregularly shaped shell. Shengu capsules ravel out three difficult problems one is difficult to dissolve;second is difficult to absorb;thirdly is difficult to catalyze.In the paper an analysis on various factors which have impact on the Chinese drug market structure of main factors which impact the consumption were made through the methods including theory linking with practice, investigation an research and analysis on 4Ps marketing policy. Using the STP methods, the thesis confirms Shengu capsules product positioning and targeting market. The basis of this paper is the marketing practice of the enterprise, quotation of a mount of literature, statistics data and investigation of marketing in order to be helpful to the improvement of current marketing situation of the enterprise.