Review And Preview Of Kuntai Capsule's Marketing Tactics

As the looseness of entry into pharmaceutical industry, domestic market is faced up with a coming fierce competition. In the circumstances, for the sake of market share and efficiency of marketing,It is usual for corporation to be vigilant about great changes at present even for future.Based on the background described above, the paper forecasts short-term sales by decomposition method and analyses macro-environment as well as characters of pharmaceutical industry to identify even overcome the problems which Kuntai Capsule has come up with, optimize marketing tactics and increase the sales ultimately. The paper, on one hand provides Kuntai Capsule so far as to pharmaceutical industry especially prescription Traditional Chinese Medicine with advice, on another offers reference for further study.