Research On Marketing Strategy Of Snack Food Of Tangrenshen

Competition between enterprises in the twenty-first century not only lies in the combination between tactics and policies, but also in the combination of strategies or systems. As an important part of enterprise strategy system, enterprise marketing strategy is the key point to face the marketing competition which has been increasing violently day by day.This thesis is divided into four parts. Chapter 1 is concerned with the background of Tang Ren Shen Group and the basic instance of snack food in the world, It also analyzes several modern marketing strategy. In Chapter 2, through the SWOT analysis, the author draws a conclusion that enterprise marketing strategies are decided by the development and change of the enterprise and the inner and outside environment of the enterprise. The analysis provides the basis to the marketing strategies as well. Chapter 3 elaborates the basic theory of marketing strategy in detail and also introduces the products price, channel and sales promotion strategy of snack food of Tang Ren Shen Group as well as its strategy aim. It also indicates the reason why the marketing center of Tang Ren Shen Group should select the Integrated Marketing strategy and how the center integrates the mission, aim and sources of the enterprise in order to achieve the maximum social value of this Group. In Chapter 4, the author discusses how to carry out the organization and procedure of marketing strategy to Tang Ren Shen snack food, enterprise culture, assessment as well as its control.The research conclussion of this paper has certain reference value for Tang Ren Shen Group.