Research On Marketing Strategy & Implementation Policy Of Snack Food Of Tangrenshen

With China entering WTO and some overseas snack food brand entering into China, more and more domestic snack food manufacturers advanced hard. It is high time that Tangrenshen Group Corporation and other snack food manufacturers made good use of the opportunities of globalization and Chinese specific advantageous resources to create aggressive marketing strategy to win the competition.History and present of international and domestic snack food were studied in this article. Analyses of advantages, opportunities, weaknesses and threats existing in brand, capital allocation, marketing were carried out for the company. The marketing strategies of product, flavor, package, price, target customer positioning and markets were decided by using marketing orientation theory, after analysis of Tangrenshen Group Corporation developing strategy.Based on relevant marketing strategic theory and my personal practical experience and analysis of competitors marketing strategy in Hunan province, strategies, which of orient target customers, industry-set model, following competitors, cluster marketing, rolling expansion and overall transcendence, were created. The execution of marketing strategy is a more important process than design of it. To assure of effectiveness, related measures, such as corporate culture, stimulus mechanism, distribution management and promotion management, are necessary.Conclusions were that the priority of corporate success was strategic success and strategic research was a important thing coping fierce competition. The strategies of industry-set model, following competitors, overall transcendence, cluster marketing, and rolling expansion and powerful execution assurance system can conquer competitors. The project of its characteristics contrived laid a good foundation for faster and robust development. This research can be used as a comparison for running, management and expansion of other inland stack food companies.