The Tactics Of Tourism Development Of The Tourism Shadow

The tourism shadow comes from the space competition between the different tourism districts. It' s hard to open up the tourism shadow for development because the resources value, fame and the development order will make some beauty spots lie in the shadow of some others. As this kind of phenomenon exists wildly in a lot of tourism districts in our country, there will be great realistic significance to promote the development of China' s tourism by studying the tourism shadow and its train and finding the countermeasure.On the basis of the theory and the types of the tourism shadow, the paper deeply analyzes the shadow situation of Yongzhou (Hunan). It is found that there is the shadow in the tourism resources, zone bit of traveler, zone bit of traffic, the image of the spots and the attraction to the talents of Yongzhou. Besides, according to the current situation of it development, the paper also analyzes the restriction elements and the driving elements. The restriction elements consist of tourism costs, economic condition, facilities, human capital, zone bit of tourist knowledge, system and so on. The driving elements include the break of resources, the characteristic of resources, the traffic development, the update of the consuming thought and the reform of the policy. At the same time, through the study of the terra context and the civil context of Yongzhou, the paper points out we should make the civil context as thetheme of the tourism development of Yongzhou, especially its Liu culture, Shun culture and Yao culture which have high value of study and development. The writer believes that the tourism development of Yongzhou should be out of the shadow and find its own way on the following factors: the differences of product, the specialization of the market, the individuation of the image, strengthen of the area cooperation and the train of the talents.