Yunnan Tourism Product Structure Adjustment In The Pan-prd Regional Cooperation In The Context Of The Preliminary Study

As the development of economic globalization and regional economic integration, regional cooperation has become the issue that everywhere, all circles and industries attention. Regional tourism cooperation also became the external demand and new power of the development of regional tourism industry. Participating in regional tourism cooperation, how the local district exerting the comparative advantage sufficiently and being in harmony of the regional tourism domain, on the base of conforming the regional tour resources, products and correlative industries, is one of the main tasks and targets of the local district participating in the regional tourism cooperation.This thesis takes Yunnan participating in Pan-Pearl River Delta (PPRD) regional tourism cooperation as a case, using the principles and methods of regional economics, tourism market, comparative advantage theory and RMP analysis, etc., from the point of conforming regional tour resources and products, mutual benefiting and exerting comparative advantages, analyses the structure adjustment of Yunnan tourism products under the setting of PPRD regional cooperation, and puts forward some countermeasures.The thesis divides into five parts:1.Summarize of correlative study and the selective subject of the thesis. Reviewing and analyzing correlative study of regional tourism cooperation and tourism product structure, the author brings forward the selecting background, the study thought and methods of this thesis.2.On the base of analyzing the general situation of PPRD regional cooperation, the thesis analyses the necessity, SWOT, key-points and difficulties of Yunnan participating in PPRD regional tourism cooperation and the necessity of adjusting the tourism product structure.3.Summarizing the actuality of tourism product structure of PPRD region, the thesis puts forward the demands to Yunnan tourism product structure adjustment from the PPRD regional tourism cooperation, and then makes the adjustment and optimization of Yunnan tourism product structure from the element structure and combinative structure of tourism product.4.The thesis brings forward some countermeasures and suggestions to enhance the adjustment of Yunnan tourism product structure, such as improving the exploiting ability of tourism products, strengthening the deploitation of tourist market, promoting the construction of regional tourism integration and so on.5.Main conclusions and problems. Summing-up the thesis, then the author puts forward some problems for further study and discussion.