The Research Of ICBC Shannxi Branch Personal Internet Banking Development Strategy

As the rapid development of Information Intemet Technology and the fast pace of the trend on social economic informationization, the Intemet Banking has become the focus of the competition among domestic commercial banks as well as the important method for commercial banks to explore the marketing space, reduce the business cost, stream the pressure of cabinet, strengthen the competitiveness, increase the quality and efficiency of service. This paper takes the ICBC Shaanxi Branch as the researching background, and does research on some problems about personal Internet Banking development, such as marketing promotion, CRM, the safety of on-line banks, as well as raises corresponding strategy so as to promote the fast and healthy development of on-line business.This paper discusses the concept and business mode of Intemet B anking under the background of informationization, analyses the opportunity and threaten, advantages and disadvantages of external environment of personal Internet Banking of ICBC Shaanxi Branch under the fierce competition, raises the necessity and urgency of developing on-line bank, also analyses some...