Characteristic Of Health Club Products Research In Taiyuan City

The development of the health club is related to the industry of the keeping-fitting and athletics. The study of the service and products will inspire the management of this industry.By using data analysis, questions, statistics and other means, this paper discusses the information of the customers of the health club, and their reflection of the courses in health club. The conclusion is (1) now most male customers generally choose apparatus, power practice, female yoga, body…etc. Customers are generally 20-40years old who are educated and have jobs in business and offices. Most members in the club will buy one-year card and they have half year's experience. The purpose of the exercise is to relax and shape the body. Most people are recommended to take part in the club. People choose clubs based on the location, surroundings and available facilities. (2) The service in clubs consists of cores, basics and supplements. Courses and coaches make core part, and people think highly of the courses. Other parts are not the most important parts for the hole service. So the courses should be improved and make their own style. But the customers not pay more attention to the coaches. At present the inside and exterior surroundings are good, but attention should be given to the details. The staff's rights should be taken into consideration. Customers in the bath district are not satisfied. The club should provide more service in courses and coaches' training. (3) At present many questions in the club. And many things should be done. The quality of the service should be pay more attention and more side-products and potential products are developed with the ripe of the markets.