The Collectivize Strategy Of Travel Agency

The implementation of the collectivize strategy of travel agency is the result of the development of China's travel agency industry. It is also the result of the social work dividing, the cooperation specialization, the net work service and the fierce competition of the tourism market. This strategy can bring us the economies of scale and the economies of scope. It can save the transactions costs, and win the advantages of diversified and monopolized operation. So many cases happened successfully in recent years, and accelerate the development of those travel agencies. Therefore, as the scholars in tourism industry, we should study the collectivize strategy for China Travel Agencies, execute it appropriately, and push forward the development of Chinese tourism industry.This Thesis consists of three parts.The first part: Analyzed the present status and the competitive status of China tourism, discussed the necessity and the importance of implementing the Collectivize Strategy, and listed out the attributes from the view of the Economics of Strategy.The second part: Firstly, it analyzed the developing steps and the present situation of the implementation of Collectivize Strategies, which have already...