The Investigation On The Communication Of The VIS In Chongqing Tong Zhou Ltd.

The VIS of a corporation refers to the visualization of the corporation's identity, or the propagation of the corporation or brand's identity by presenting the unification, standardization and beautification of the corporation or its brand. It includes fundamental elements and applying elements. The corporation's ultimate purpose for designing the VIS is to have the overall design and legalization of all VI's factors, and make a favorable identity uniquely and consistently through uniform communications through all kinds media, to gain the recognition of the masses. With the development of the informationization and globalization, the structure of the society is becoming increasingly complicated, the competition in the market turns to be more and more fierce because of more and more products. At the same time, the rapid expansion of various medias makes people totally lost in front of the changing information. Therefore, it becomes unprecedented important for the corporation to pay great attention to the identity. Only with unified symbol system and VI communication, which can convey the corporation's information to the masses in a controlling way, the corporation can establish a whole identity to the external and win the sense of recognition and affiliation to internal。There are four parts:The first part: bring forward the question. It mainly introduces the background for Chongqing Tong Zhou Ltd. to carry out the communication of its VIS. It also emphasizes the corporation's opportunities and challenges in its current situation and future.