Demonstration Research Of Relatioingship Between Marketing Mixture And Marketing Orientation Of Outlets In Beijing

Outlets is a kind of new retailing form which is selling products with the attributes of out-of season, bottom carriage, half-baked or exportation flings. The article embarks from the relationship between marketing mixture and marking localization, and finds out the problem between them. On one hand, the market localization of outlets in Beijing is fuzzy, which can't satisfy the customers' needs effectively. On the other hand, the relationship between marking mixture and marketing localization of outlets in Beijing is low. That means the marketing mixture can't inosculate the marketing localization. In order to solve the above problem, outlets should anatomy the birth, developing history, the present situation and the success to find out all the conditions, including the economy status, the policy, the profession and also the consumer character. Secondly, analyze Beijing outlets' present macroscopic environment, which includes economy environment, policy support, profession competition condition as well as humanities environment and social culture. Take the reins of the present industry situation, the competition condition as well as the consumer characteristic. The goal is to prove that Beijing has got the conditions for outlets to develop. Then, take Discount Company for example. In view of the relationship problem between marketing mixture and marketing localization of Discount Company, find out the measures of enhancing...