Research On The Strategy Of Network Marketing And Experience Marketing In Traditional Home Appliance Retailing

With the development of e-commerce,Internet marketing has become one of the most important channels for retail businesses to product marketing.Traditional marketing strategies can no longer fully adapt to the development of new era.At present,the research on network marketing and experiential marketing at home and abroad mainly focuses on the complementarity analysis between online sales platform and offline experiential shop,but there is a lack of systematic and targeted research on the marketing strategy coexisting with online marketing and experiential marketing mode.The article first routinely discussed the background and significance,the current research status at home and abroad,research methods and ideas;secondly,in detail,introduces the related theory and concept,the marketing present situation and the reasons of traditional retail industry are analyzed,also the implementation of objective analysis of network marketing and experience marketing coexist on the traditional zero retail,on the back of the argument in the theoretical groundwork;finally,analysis of the implementation of the traditional home appliance retail network marketing and experience marketing strategy and to coexist,Suning as an example,analyzes the advantages and disadvantages of the company network marketing and experience marketing mode,clear network marketing and experience marketing mode marketing feasibility coexist the strategy,and compared with the traditional retail business,in order to enterprise development suggestions.