Postal Savings Bank Function Fixed Position And Marketing Strategy

The thesis saves to develop the present condition according to the postal savings bank, analyzing the reason of the fast development, outstanding analyzed the to save the development in the existent problem, pass the analysis to the financial development of all countries postal service, combine the situation of the our country financial reform and actual, elaborated the function of the postal service savings bank fixed position. Combine the strategic analytical method (7P) of the usage marketing combination to provide the marketing strategy for the postal service savings bank, include the service product strategy, price strategy, place strategy, promotion strategy, people strategy, physical evidence strategy and process strategy, with the target and directions of this explicit postal service savings bank, push the postal service savings bank to keep on, fast, healthy development.