Reasearch On Marketing Strategy Of Mobile Bank Of Postal Savings Bank Huludao Branch

Along with the progress and development of Internet technology,the residents use money trading habits from cash transactions and counter transfer gradually turned to the Internet banking and mobile banking,especially in recent years,with the universal access of smart phones,mobile payment scene continuously enrich,operated by mobile phone to the capital account is the trend of the times.Traditional banking is facing substantial change,in order to improve the competitiveness of postal savings bank Huludao branch,improve customer satisfaction,promote all-round development of mobile banking and saving the cost of human resources,developing mobile banking customers has become an important strategic direction of postal savings bank Huludao branch.In the paper,based on the actual situation of mobile bank of postal savings bank Huludao branch marketing,through the analysis of mobile phone bank marketing situation problems,put forward practical marketing plans and implementation of mobile banking,improve mobile bank of postal savings bank Huludao branch in the banking industry's competitivenessIn the process of concrete analysis,firstly,this paper takes postal savings bank Huludao branch as the research object,SWOT analysis is used to analyze the marketing environment and existing problems of postal savings bank Huludao branch.Secondly,using STP theory to analyze the target market of the target market of postal savings bank Huludao branch h,adopt the centralized marketing strategy to select the target market and position the target market.Finally,the use of 4P and 4C theory and combining the actual situation in postal savings bank Huludao branch,six aspects such as the product and function,customers and promotion,channel and convenience,the area and development,promotion and communication and publicity and promotion were put forward in order to improve the marketing strategy,and established a sound risk control system of safeguards.By analyzing,in the future marketing activities,post office bank Huludao branch should make good use of a large personal customer base,excavate the potential market,greatly increased the market influence,through comprehensive,organized and targeted marketing strategy,effectively promote the development of mobile banking.