A Study Of Wine Set Design In The Context On Communication

Drinking is often used way of communicating in social activities, and in thousands5of years, various wine cultures haven been formed among people from different ethnicsand regions. Wine set with varied shapes are important carrier of the wine culture, whilethe emergence and development of wine set are always accompanied by the progress ofhuman civilization and society. The wines from different countries provide us uniqueexperience respectively, as well as the wine set of numerous types and shapes. As we cansee, the Chinese and Western wine cultures are presenting their specific features whileblending into each other along with the interaction and penetration between countries.Based on the theory of design semiotic, this paper will research into different factors of thecontext in communication, making the design of wine set better fits in with people’sbehavior, environmental impact and cross-cultural psychology, allowing the wine set to bedesigned not only as a tool, but also a carrier of culture.In this paper, we comprehensively analyzed the similarities and differences betweenChinese and Western wine cultures, outlining the history and characteristics of wine set.Regarding the research of wine set design, we studied the design principles and basicmethods of designing wine set, applying the theory of design semiotics and productsemantics. This study then pointed out that the context of communication during drinkingactivity should be an important basis and parameter when we design wine set, what’smore, people’s way of behavior during drinking and the environment of drinking activityshall also be taken into consideration. We also has elaborated in this paper the basictheories and ideas of design semiotics, and brought out a design practice framed by theelements in context of communication, which is in the light of the cultural andpsychological differences presented in drinking process.The main contents of this paper include the following parts: The first section describes thesignificance and purpose of this research, research status at home and abroad, and thelayout of main content; The second section analyzes the similarities and differencesbetween Chinese and Western wine culture, providing the wine set overview as well; Thethird section is discussing the elements in context of communication in drinking activityvia interpreting the semiotics, semantics, contexts and other related product design theory;The fourth section elaborates the general principles of wine set design, drawing out therules of wine set design in context of communication and conducting a wine set design practice accordingly.