Rheology And Transformation:A Study On Wine Culture In Jinsha County

From the point of view of human development,wine is not only an objective material but also an important carrier of regional culture.Wine culture is a unique cultural form constructed around various rituals or actions produced by wine.Ethnicity and times endow wine culture with distinct characteristics,which has an important influence on daily life at the same time.This paper combed wine culture of Jinsha County with a history of more than 400 years and explored the self-adjustment of regional culture in modern society and its inheritance and transformation in tracing the development track of the century-old winemaking family represented by Yuan Shunlun in the changes of times.The paper consists of four chapters,mainly including introduction,middle text and conclusion.Introduction introduced the origin of the research,expounded the significance of the research,combed and evaluated the relevant research results,confirmed the research ideas,clarified the research methods,determined the research contents and difficulties,and put forward the possible innovations of the research.Chapter I combed the origin and flow of wine culture of Jinsha County.The origin,development river and development path of the wine culture of Jinsha County are studied item by item from the text record and oral history,and it was found that a river(Wu River),a river(Chishui River)and a road(tea-horse ancient road)gave birth to the wine culture circle which radiated outward with Yuancun Township,Andi Town and Anluo Township.Chapter II reflected the wine culture of Jinsha County.Based on the first-hand data obtained by field investigation,the three generations of the century-old wine-making family,middle and young,were described,and their interaction with the cultural holders in the region was clarified.Looking along the self-view,we foundthat the younger generation thought that wine making was a responsibility,the middle generation thought that wine making was a kind of life,and the older generation thought that wine making was a kind of memory.From the perspective of others,we found that the century-old wine-making family in the perspective of others,the younger generation thought that Yuan’s wine was optional,the middle-aged generation thought that Yuan’s wine was optional,and the older generation thought that Yuan’s wine was not and must be chosen.Chapter III traced the change of wine culture in Jinsha County.Comparing traditional with modern ritual,festival and life etiquette,it was found that there were great changes in the expression of wine culture.In the historical evolution from tradition to modern,the change of wine culture in ritual field was accompanied by social changes,and the relative stability in the change lied in the important media role of wine culture in daily life.Chapter IV discussed the modern transformation of wine culture of Jinsha County.The contemporary value of wine culture was discussed from intangible cultural heritage,symbol consumption,intangible cultural heritage and cultural capital,intangible cultural heritage and cultural industry,it was considered that the turn of cultural symbol to cultural capital will be the path of future wine culture change.Finally,the paper believed that the wine culture in daily life almost permeates into various fields,such as politics,economy,culture and education,literature and art,and social life.As a typical intangible cultural heritage resource,wine culture and its production skills need cultural consciousness and cultural industry in the process of changing from cultural resources to cultural capital.