Research On Green Packaging Applied On Green Food

With the green consumption ideas sinking deeper and deeper intopeople’s hearts, green products which are environmentally friendly andhave entered into people’s sight of shopping. Green packaging designwhich is harmless to the environment is becoming the primaryconsideration for designers. The thesis makes concept design based on anexample and researches the application of green packaging on green food.Taking the green vegetables of Song Xizi community, ZhuzhouCounty as the research object, the thesis researches the application ofgreen packaging on green food, redesigning and modifying the packingdesign of green products on the basis of the original design. Theredesigning creatively uses green materials with regional advantages tomake the packaging of products meet the needs of basic packaging ofproducts and alleviate environmental pressure as well as reduce airpollution. Song Xizi community in Zhuzhou County is a pilot unit of theconstruction of new socialist countryside of Zhuzhou City and HunanProvince. It has rich resource of agricultural products. It has promoted thedevelopment of agricultural economy in Hunan province with the rapiddevelopment of economy and the support of government. According tothe survey, the existing packing of green vegetables in Song Xizicommunity, Zhuzhou County can not well reflect the excellent qualityof green vegetables. The thesis studies the application of green packagingdesign of green food. Designers should make special design according tothe characteristics of various kinds of vegetables and the local culture ofthe production place when they redesign the packing of green vegetablesin Song Xizi community, which not only embodies the characteristics ofgreen food, namely safe, nutrition and pollution-free but also reduce thepackaging’ pollution of green food and enhances the marketcompetitiveness of the products’ brand in Song Xizi community.The thesis is divided into three parts. It focuses on the research ofgreen packaging design. The design research firstly analyze the material,namely analyze and compare the green packaging material and localadvantages, and then choose material. Secondly, the research talks aboutpackaging design from the aspects of reduction and reuse of the function.Thirdly the research adopts kinds of sales modes to support green packing.At last, it design the brand of Song Xizi from the aspect of visualcommunication.