The Study Of Development Of Chinese DM Advertising In Consumer Society

With the continuous development of commodity economy, the increasing abundance of material consumption has become an important part of people's lives. The first Western countries to enter the consumer society, the concept of consumerism, a step by step to penetrate to the global consumer culture, consumer culture has become so mainstream culture has become a. DM advertising in recent years rapid development, more and more advertising into the DM attention among consumers. Today, advertising has become an expression DM current ads frequently used words, and in the context of the rapid development of consumer society.Firstly in order to focus the analysis for the consumer society, consumer society that the shape, characteristics, theoretical support and the consumer society actuality produced in China. Second, from the DM the meaning of advertising at home and abroad, development status and the advantages and disadvantages analysis, comparing the development of domestic and DM ad. Again, from the DM advertising in the country's development and prosperity of the real background of the consumer society DM advertising under the background of the opportunities and challenges faced. Changes in the environment such as social spending to provide a survival of the soil and air; Changes in the social psychology of consumer groups to provide development opportunities; and technological advances are providing a broader technology platform material. Meanwhile, DM advertising face some unavoidable problems, such as the low level of social recognition, database imperfect, the content of the lack of effective support, market management standard miss. So DM Ad to obtain sustainable development, the efforts in all aspects, first of all from the consumption of traditional Chinese culture under the psychology, to the development of China DM advertising design; second form of integration for DM advertising, direct mail, media development, strengthening database construction,Use of new media technologies; DM advertising industry while strengthening the supervision and management system. Advertising in China for the DM under this consumer society to provide a stable social environment.These are the social context on consumer advertising in China DM preliminary study to follow-up period of more in-depth research to make the overall direction of the reference.