Reinterpretation Of "Minimal Style" In The Context Of Consumer Society

This paper elaborates on the performance of minimalist style in the consumer society,which focuses on the performance of minimalist style in the visual design of clothing brands,and explores the relationship between consumer society,minimalism and visual design of clothing brands.contact.Through the analysis of consumers and clothing market in the consumer society,it expounds the phenomenon that consumers show the trend of focusing and the emergence of niche brands in the clothing industry.Then it discusses the reasons why some consumers will like the minimalist style and some clothing brands will create minimalist vision.Combined with the case of the minimalist vision of the clothing brand,the paper summarizes and draws the characteristics of the minimalist appearance of the clothing brand,and proposes the design method that the clothing brand can be minimally visualized.Through the specific visual design of clothing brand,it proves that the proposed design method has certain guiding significance.Furthermore,an in-depth study of this topic is realized.This article is divided into five parts.The first part is the introduction,expounding the background,content,purpose,significance,research status,methods,innovations and ideas of the research.The second part is an overview of relevant theories,which respectively expounds the definition,production and development,characteristics of consumer society and minimalism,and the visual design of clothing brands.The third part is the performance of the minimalist style in the consumer society.Firstly,it analyzes the impact of the continuous development of society on consumers,shows that consumers show the trend of focusing,and has more demand for goods.Secondly,it discusses the role of minimalism in consumers in consumer society(satisfying part of consumption)Self-fulfilling needs,the pursuit of simple lifestyles and aesthetic needs);then the analysis shows that the consumer society makes the application of minimalist styles more broad and visually diverse.Finally,the performance of minimalist style in the visual of clothing brand is elaborated separately,which lays a foundation for further research on this topic.The fourth part is the minimalist design of the clothing brand in the consumer society.Firstly,it briefly analyzes the continuous development of the clothing industry,and the emergence of niche clothing brands.Secondly,it explains that the clothing style is more and more diverse to meet the needs of different consumers.Then some consumers prefer minimalist style clothing and some clothing.The brand adheres to the minimalist concept to meet the needs of target consumers.Then combined with the minimalist case of clothing brand,the paper analyzes and concludes five characteristics of the minimalist appearance of clothing brand: simple,neutral,natural,individual and fashion.Finally,six design methods for visually minimalizing clothing brands are proposed.: Concise and intuitive text design,less is more graphic design,with a ten-color design,simple and clever layout space design,to simplify the complex shape structure design,to win less fabric and process design.The fifth part is the design practice-"NAYI" clothing brand visual design.