Study On The Advertisement Vision Criticism

In a modern society where exist large-scale vision copies and people perceive the world through information from others, advertisements become an important reference for customers. However, the advertisement vision comes to be more and more complicated and diverse, which makes the correct guidance a necessity and advertisement vision criticism a research subject. This thesis paper first makes a comparative study on the characteristics and functions of the advertisement vision and defines the province of advertisement vision criticism, And were classified. then it addresses itself to the factors affecting the advertisement vision to broaden the research province of advertisement vision criticism from several perspectives such as the advertisement vision works, advertisement vision environment, advertisement vision creators, advertisement vision receivers, and advertisement vision media. Lastly, the paper puts forward some criteria and methods for advertisement vision criticism. Evaluation of advertising images that work should be from the consumer evaluation, advertising effectiveness, artistic, thoughtful, creative, entertainment, business standard seven different ways. Criticism include the comparative analysis and studies and French Context.The purpose of advertisement vision criticism is to incorporate man-and-society system into the study of advertisement vision to provide theoretical grounds for the long-standing development of advertisement vision and the advertisement industry. With reference to the western advertisement vision criticism theories, this thesis develops a study on the characteristics of advertisement vision, the creator, the environment, and media from sociological, psychological, and communication perspectives. It covers two main aspects: the advertisement vision and the advertisement culture. The research founds out that present advertisement vision criticism studies just focus on the material and system aspects, blame mistakes and disclose abuses, but fail to make specific studies on the development of advertisement vision, the precise criticism content, and the healthy orientation of advertisement vision. However, this thesis has improved the present criticism system of advertisement vision from several perspectives like the , the content, and criticism criteria and methods. This helps to guide and enhance the aesthetic standard for the receivers and to improve the theoretical and practical level for the advertisement creators. In the end, it can draw the advertisement vision criticism from a shallow and surface level and lead it into a new scope.