Consumer Perspective On The New Understanding Of Female Advertising Criticism

To be picked within the feminist criticism of advertising and mass media, mainly in the media image of women being discriminated against, and stereotyping is playing fields, thus analysis of gender patterns exist exclusively with the secondary inequalities; Multiple topics, the two opposing tendencies implicit gender, reveals that the situation of women in the male right to control the words. On cultural criticism, such analysis is critical; But on the dissemination essence, advertising is a persuasive and profitability spread its culture mean more commercial operation of its decision, in this context, the social gender awareness advertising is due by cultural criticism into commercial sexual purposes and the means and methods of operation.Feminists are portrayed in advertising, the treatment of women and not meaningless criticism, but the criticism did not find appropriate targets. Their female image in advertisements this phenomenon severely damaged the main criticism directed advertising, advertising agency or creative personnel and the media. We can not help but ask the question : If the media, the advertising, advertising agency or contract staff should be responsible for the female image, then they and the female audience as consumers become motivated? Fan zu roentgen, really like, such as criticism of the media interested in Tuchman injury, insult "symbolic annihilation of women" and protecting traditional gender stereotypes? If indeed it is, then the advertisement appeared in recent years, television entertainment, the male body is exposed to the marketing of commodities, increase ratings phenomenon that explain this? Advertisement appeared on the independent image of the new female explain? As a counter to the trend of traditional gender stereotypes "new urban male" groups that explain this? In recent years the emergence of the media "beauty economy" , "male sex consumption" How explain this?Here feminism advertising criticism of the above phenomena can not provide a reasonable explanation, then we need to find a new genre criticism. We found this new consumerism criticism focus on the critical dimensions of consumerism, our business community media in the operational mechanism of the entire community in a more comprehensive grasp of the causal link to the business community, media processing and image of women and men to men and women's physical consumption, so that we can truly find the critical "bull's eye" .