Strategy Of The Nanchang Cities' MICE Brands

As the modern MICE (Meeting Incentive Conference Exhibition) economy continuously developing, the pulling effect of the MICE brands to the cities'economy becomes increasingly fore grounded. Furthermore, many MICE brands even become the representation of cities'image. gradually. The establishment of the cities MICE brands to the development of social economy is of great significance. This thesis is started with the analysis of basic characters of the MICE brands'and then trying to brings forward the strategies of the cities'MICE brands which based on the discussions of the MICE brands'positioning and successful elements.The brand is a general idea, the city in the resources, the infrastructure and the paper, the urban humanistic tradition of factors and interactions of the industry. nowadays, are also many countries and cities for the hotspot. for the expo and the Olympics, even the world, bring direct benefits and potential gains are huge. not only led the whole city's economic development, and the whole city's construction of sports and Terrifying. meanwhile, city economic prosperity for the brand of development which lay a solid foundation conditions and the virtuous circles in the city and its purpose of the common development.This article summarizes the Nanchang as, Nanchang city of branding strategies for the issue of systems analysis and study. learning chinese famous the city of experience and laws, the theory and in the gradient brand localization theory, for guidance Pest use analytical methods more deeply into the city took Nanchang developed and developing the present conditions, and the brand growth and competitive environment, with the Nanchang urban development and policy and Nanchang city in the implementation of the need for the brand, and for the brand of creating Nanchang analysis and formulation and implementation of the countermeasures and methods.In this article, for the purpose of Nanchang, from the city of the brand basic feature of the change in the exhibition brand positioning and successful part of the city, the brand strategy : brand strategy, the strategy and organization of strategy. the above theory and Nanchang to developing their own cities the brand, not only ensuring a foothold, policy, and to harmonize well with the various elements, From product brands, the organization set out to Nanchang at the brand gain still greater development.