Chinese Home Air-conditioning Enterprise International Market Entry Mode Research

This article examines China's domestic air conditioning business international market entry mode, the article first to economic globalization context, describes internationalization management market entry mode and type the internationalization management theory, focusing on market entry with on internationalization gradual process theory, internalization theory, the transaction cost theory and eclectic theoretical analysis on China's domestic air conditioning business international market entry guidance. Combined with our household air-conditioning industry and situation, analysis of China's domestic air-conditioning enterprise internationalization of its own characteristics, it also summarizes our air conditioner international market entry. On this basis, this article focuses on chapter IV and v respectively, describes the independent brands and OEM processing both Chinese household air-conditioning industry leading international market entry, and to Haier and midea is an instance of this recent analysis of the two enterprises of international market entry strategy and its achievements and problems. This article uses the SWOT analysis on China's domestic air conditioning enterprises to adopt both have disadvantages. The final chapter in this article a comparative analysis of the two ways of appropriate business strategy and profitability analysis, while China's domestic air conditioning business to international market entry options and recommendations. Finally summarize the innovation and inadequate of this article.