A Study On The Motivation And Modes For China’s Enterprises Entry Into International Market

International operation is an important way that enables enterprises strengthening andexpanding its business. Since our economic links with the world are growing closer, therebecome increasing opportunities for China’s enterprises to involve into internationaleconomic activities and access to international resources. How to effectively introduce ourtechnology, management mode, products or service into overseas markets is a significantissue for our participation in global economics. Therefore, we should take the choice ofentry mode for international enterprises into consideration. Among varieties of entrymodes, each has its own pros and cons. The specific international strategies, marketpositioning and industry status of different enterprises determine the diversity of entrymodes. Hence, it is of paramount importance which mode the enterprises choose to comeinto international market. The aim of this research is to probe into the particular nature,advantages and disadvantages of three international market entry modes. And thendesigned an International Market Entry Mode Selection Model based on TOPSIS forenterprises’ reference.This paper starts with the theoretical basis of International Market Entry---Internationalinvestment and multinational company theory to discuss about the traditional MarketEntry Mode Selection Model. It analyzed the motives, including resource-oriented typeand market-oriented type, for which we should take different factors into account inspecific cases. Then, it dwells on four factors that affect the enterprises’ internationalmarket entry modes, comprises the host country’s multi-dimensional environment, its ownbusiness and industry status, motives and strategies, management quality and internationaloperation experiences. In this part, it classified the entry modes in accordance with themainstream theories whilst expounded the merits and demerits of each mode. Grounded inthis factor analysis, it set up a simple model on international market entry modes byadopting TOPSIS and imitated how to tackle practical problems with this model throughcase analysis. At last, there put forward several countermeasures in availing Chineseenterprises “Go Out” at both governmental and enterprise levels.