Study On Accurate Marketing Strategy Of DX Mobile Communications

With the new communications era, Traditional marketing strategy can not meet the requirements of the current telecommunication market,3G market competition need precise marketing strategy even more, DX mobile communications market's unique characteristics decide company must dig existing accounts deeply, continue to improve customer data warehouse, to update and organize customer information in time, fully dig the value of the data, Then the company can achieve accurate marketing through effective data mining, and enhance market competence of rural market continually on the basis of customer segment, At last the company can led the market development trend continually in 3G era.This paper use the accurate marketing methods and theory on the basis of customer segment.Analyze DX mobile communications company by SWOT analysis, Then combine the mobile communications market competition and the current situation of the marketing, by the analysis of migrant customers we can know that the company must use accurate marketing methods,At the same time, migrant worker is the target, dig the data warehouse of migrant worker deeply, and retrieval of target information by their features, the features is that they enter network and off-grid periodically. Then get the ARPU value, MOU value, the preference of new business by market research, the company can make scientific tariff design after know the customer demand. to achieve the effective segmentation of customers. Above all of this, the company need to upgrade the BOSS system, Established marketing unit to promote the product, at last, the company must to establish a system to ensure achievement of objectives.