In this article, the writer tends to analyze the asset management condition of Guangzhou Branch of ICBC, and tries to propose a package improvement scheme.First of all, by reviewing the prevalent documents and theories of bank management, it points out the selection background and significance of discussing the above subject. Secondly, after simple introduction about the current situation in Guangzhou Branch, it analyses in depth of the asset management surroundings, and diagnoses the problems in this aspect based on both macro & micro-analysis as well as integration of theory with case studies. Thirdly, in view of the existing situation, it proposes a package improvement scheme on how to enhance the asset management, such as strengthening the comprehensive management, increasing credit to the medium-sized and small enterprises or implementing the detailed administration of loans etc. |