A Study On Full-service Operations Strategy In Guangdong Telecommunications Company

After the new round of reorganization of the telecom industry, three telecom operators will face cut-throat competition in the market. Though the major problems what are different faced by the three operators, but the new competitive environment can effectively enhance the core competitiveness what is the core issues of common concerned by the various telecom operators. After the reorganization of the three telecom operators not only follow each other, but also have their own characteristics in the company's strategy, network construction, market operations, internal management and device customization, etc. But the same point is that the current three operators are faced with restructuring and full-service competition, the challenge of how to fixed network and mobile network operations and effective integration of how to effectively conduct all business operations strategy is put in front of large carrier task. This paper takes Guangdong Telecom as a case and study how to develop the competitive advantage of China Telecom by integration of all business operation strategy.Fixed-line voice, mobile voice, broadband access to the three major markets, after a long price war over, take the old road is a dead end. SingTel is the way out where? Full-service operating environment, the network convergence, business integration, pre-paid post-paid convergence, terminal integration has become an inevitable trend, based on differences in the integration of competition, is the only way for the new telecommunications. Differentiated services at the same time do a good job, planning the building of a good channel for the smooth progress of the whole business development the cornerstone of the protection.The issue first foreign telecom operator-wide business development strategy and all business operations conducted a SWOT analysis, and then Guangdong Telecom and external environment analysis, including the general environment, industry environment, the institutional mechanisms and human resource situation, net work and technology resource situation, marketing analysis and management capabilities. On this basis, Guangdong Telecom made the whole business development strategy, including full integration of business development of business strategy, the whole difference in the development of business services strategy, business development channel for the whole development strategy.Papers based business practice, by analyzing the history and development of Guangdong Telecom the present situation of the whole business development process need to consider the key issues, analyzing the major strategy for all business operations to find the whole business operations breakthrough in the key points put forward the whole Guangdong Telecom specific strategies for business operations.