Foreign Trade Enterprises Of Small And Medium Business Strategies Of Foreign Trade Agency

Great changes have taken place in foreign trade policy and economic environment both in china and the outside worlds after China joined The World Trade Organization. More and more enterprises, public instructions and even signal person will engage in the foreign trade, which finally makes the foreign trade companies especially the small-and-medium sized ones be involved in a much sharper competition. The tradition foreign trade agency model of Small-and-Medium Sized Foreign Trade Enterprises can not be suitable for the requirements of foreign trade development in new situation, which keeps them to step into a worse and worse financial state and some even not to survive. For Small-and-Medium Sized Foreign Trade Enterprises, the most important things to be focused on urgently at present time are how to change the foreign trade agency models and to keep themselves survive and develop better.First in this study the author has cleared up the theories related to the foreign trade agency, and then set M Import & Export Co., Ltd. as an example, discussed their historical backgroug and development experience of Small-and-Medium Sized Foreign Trade Enterprises. Also the author has used the SWOT Method to analyze deeply the present agency operation positions, characters, superiorities, inferiorities, and the inside conditions such as the macro economy environment and the industry environment that they are exactly involved. At last he has also chosen and established a serial of theories as the foreign trade agency strategy for Small-and-Medium Sized Foreign Trade Enterprises, and at the same time provided a set of relevant measures to keep them effective in actually performance.