The Breakthrough Of Radio Advertising In The Era Of Reading Pictures

The era of Reading Pictures has come. Overwhelming visual communication have been "invaded" all aspects of people's lives, and advertising communication is no exception. This article analyzes radio advertising for the unique advantages of brand communication under the Reading Pictures background. With the rise of television and other visual media, the living space of broadcast media has been squeezed. Subsequently, with the network represented by the rapid development of new media, broadcast media has been facing unprecedented survival challenges. Misfortune and happiness are depended on each other. With radio advertising challenges and opportunities both exist, I believe that broadcast media will usher in new opportunities for development.Chapter I of this paper, the introductory chapter, briefly describes the significance of this research, argument and the theoretical basis and research methods.Chapter II describes the origin and the influences of Reading Pictures for advertising communication. The complex media types, ever-changing forms of advertising, the ever-changing audience psychology of Reading Pictures have all brought brand advertising more severe challenges.Chapter III analyzes the opportunities of radio advertising in the era of Reading Pictures, representing the inherent advantages, favorable climate and geography of the time and promising space. With comprehensive using of aesthetics, psychology, advertising, branding, communications, marketing and other disciplines of theoretical knowledge, I realize that the context of radio advertising in the era of Reading Pictures will usher in a new development opportunity. Chapter IV proposes the breakthrough measures of radio advertising in the era of Reading Pictures. How to explore the promising development of space radio ads? I believe that to build strength of broadcast media, to improve the quality of radio advertising, to improve advertiser awareness and to strengthen monitoring and supervision of radio advertising are the only breakthrough ways in the era of Reading Pictures. Chapter V draws the conclusion that communication between brands and consumers is the key to the brand communication in the era of Reading Pictures. There are countless ways to communicate. However, there is no good or bad, but only suitable and not suitable for the points. Effective brand communication, the role of radio advertising can't be ignored.