Reverse Advertising Communication Studies

New media environment for the spread of power brought new space and a senseinteractive. Based on strong, have responded swiftly to media communicationenvironment, the traditional advertising has to meet the needs of modern consumers. Tothe internet technology as representative figures of the productive forces decided tospread the advertisement at the new production, development, traditional institutionaladvertising will to towards a more equal relations move forward.In such advertisementsof information dissemination process,consumers are no longer just a single publicinformation terminal and receive messages over into the participation of informationand developed into a dialogue, passive acceptance of the initiative to create relations ofdevelopment led advertising the development of a new direction fordevelopment Converse Advertising.Converse Advertising is the reverse the spread of information. The " Converse " isin contrast to traditional advertising were concerned, information flows directly fromthe start by consumers,"potential energy" to businesses.The intentions expressed on thebasis of a commercial information issued, channels chooser and producer, the leadingbusiness, and traditional advertising business is in the outcome of the audience. It istherefore, this article by trying to reverse the spread of further study, to uncover thereverse each of the chain link.