Agricultural Bank Of China Shanghai Branch, Personal Financial Services Marketing Strategies

In recent years, with the deepening of financial markets and household wealth accumulation, personal financial services of various financial institutions has become an important part of business and personal financial services of commercial banks operating efficiency of the contribution also rising, has gradually become banks strategic pillar of business. Banks must be the flow, to determine the actual situation in line with my line of personal financial services marketing strategy, effective from a strategic high priority and to accelerate the development of personal financial services.Agricultural Bank of China was originally a domestic state-owned commercial banks, are now just completed the joint-stock transformation, personal finance business only in the initial stage. Agricultural Bank of China Shanghai branch of the increasingly importance of personal financial services, fully determined to become bigger and stronger personal financial business.In this paper, the Shanghai branch of the Agricultural Bank of personal financial services in recent phase of the operating status of the Agricultural Bank of Shanghai branch of the current personal financial services market in depth analysis of the problems, combined with practical work experience I put forward the Agricultural Bank of Shanghai optimization Personal financial services branch Suggestions marketing strategy. I hope that the Agricultural Bank of China Shanghai branch of the personal financial business development benefits.