The Study Of Business Development On Software Software Outsourcing At Euramerican Market In CS Company

With the globalization of world's economics and rapid development of information technology, many multinational companies in developed countries have outsourced non-core business to low-cost countries. Currently, one third of the global software value is adopted in the form of offshore outsourcing. Software outsourcing as a new industry in the world set off a new upsurge in the industrial shift.This paper reviews the basic theory of the outsourcing and offshore software outsourcing and analyses the offshore software outsourcing content and features. taking CS company's undertaking offshore software outsourcing in Europe and America as the research object and using case study research methods, analyzes the external effect factors for CS company's offshore software outsourcing business from the political, economic, social, cultural and technical aspects; and also analyzed the internal effect factors for CS company's offshore software outsourcing business from the brand, marketing, project management and human resources aspects. Then the paper gives a quantitative evaluation method based on AHP to evaluate the internal and external effect factors on CS company's undertaking offshore software outsourcing in Europe and America. Finally, the paper gives the marketing strategy, project management strategies, human resource management strategy, customer service strategy for CS company's undertaking offshore software outsourcing in Europe and America. This paper is valuable to improve the performance of CS company's offshore software outsourcing business in Europe and America, and also for other domestic software companies.