Evaluation On The Operating Performance Of The Listed Liquor Enterprise

After 30 years of reform and opening up,China's stock market has been continuously improved.The analysis and evaluation of the operating performance of listed companies can lead rational investment of investors , can help MBO(management buy-out) to monitor the performance of enterprises,can also help to strengthen the core competency of enterprises.Liquor industry is one of China's traditional industries.It has been a industry of unique feature through the development of wine culture for thousands of years.With the development of China's economic and the improvement of people's living standards,liquor industry has been developing very quickly in China, while it also facing the fierce competition coming from wine,beer,yellow wine,fruit wine and other alcoholic products . The listed Liquor companies should change the business strategy actively,improve business performance,try their best to become bigger and stronger, fight for more and wider market share.This article strart from analysis of current situation and problems of performance appraisal of listed companies , and then illustrate the basic development of the market and the overall performance of the listed liquor companies.The next work was to construct the performance evaluation system of liquor enterprise.Then use the SPSS16.0 statistical software to calculate the main financial indicators of 2008 of 13 listed liquor companies,based on factor analysis method to calculate the score and ranking of performance of the listde liquor business. Finally, by empirical analysis, we pointed out the problems and deficiencies of the listed liquor companies on the financial indicators of performance,and also give advice on enhance the core competency and improve business performance,for listed liquor companies,shareholders,managers,investors,governments and other stakeholders to provide the reliable basis for decision making.Analysis showed that there are big differences in performance between the listed liquor companies.On the piont of comprehensive performance,Yanghe shares,Wuliangye,Guizhou Maotai,Luzhou and other listed companies have better performance;and on the regional distribution piont,the listed Liquor companies on Southwest are stronger.Based on the development status of liquor in China,research showed that we shoud strengthen the assessment of financial indicators to improve performance capabilities;change management concepts and comply with consumer trends and fashion;integrate liquor resources to become bigger and stronger,come to the road of cluster development;some areas can relying on their comparative advantages to support famous wine come to the market;establish global strategic vision,strengthen the international marketing to make Chinese liquor become international.