Research On ZF Company Brand Marketing Strategy

China packaging and printing industry in recent years, with the development trend of fast, is a broad prospects and a huge potential market. But the whole market facing the fierce market competition, the product homogeneity aggravates the malignant competition, and makes industry tend to share. Facing this situation, how to survive, seek the development, tests the packaging printing enterprise. Building brand to develop becomes the only way of the enterprise. From the angle of brand marketing, the thesis analyzes problems of ZF company and puts forward the countermeasures to the development of enterprises, and then to explore the road.Based on the theory of brand marketing, the article introduces some theory and methods of the brand and the brand marketing, especially the part of the company's brand marketing strategy for brand marketing strategy implementation. Through the analysis of the company brand marketing, We found in the company's brand marketing from concept design to the actual operation exist some disadvantages. On the packaging and printing industry situation analysis, we find that although at present the market competition is intense, the company brand marketing concept of relatively dim, so the brand marketing strategy to company wins opportunity of development. On the analysis of the inner and outer environment company, unifying the related theory, The thesis designs a set of system with pertinence and operability of brand marketing strategy.The thesis is divided into five parts. The first part introduces the significance of the research background, research methods, and innovative thinking, and the research framework. The second part introduces the related theory of the brand and brand marketing. The third part introduces the situation of the company's brand marketing, especially finds the problems existed in the brand marketing of the company. The fourth part is the design of brand marketing strategy,which is divided into six steps, design, brand orientation, brand creation, brand development, brand maintenance, brand management, then the article makes a series of process of brand marketing mode. The fifth part is the safeguard measures of implementing brand marketing, through the organization construction, team construction and cultural construction of a series of measures,to ensure implementation of brand marketing purposes.