Marketing Mode Research Of Xu Chang Tobacco Machinery Limited Company

With China's accession to WTO and the signing of "International Framework Convention on Tobacco Control", makes the domestic tobacco machinery manufacturing industry faces an unprecedented impact and challenges, China's hood industry since 2004 has been fully liberalized market, in the face of foreign capital, technology, marketing, management, etc. are in a dominant position in the tobacco machinery manufacturing giant, the Chinese tobacco machinery manufacturing industry has increased in recent years of reform and integration efforts, the state monopoly operator from a planned economy to a market economy gradually under the free competition,In the fierce market competition, a number of powerful companies such as Shanghai Tobacco Machinery Company, Changde Tobacco Machinery Company, Qinhuangdao Hood and Xuchang Tobacco Machinery companies come to the fore. However, due to a long period of China's manufacturing industries Hood planned economic system, in the marketing concept, methods, networks, etc. there is a big gap compared with multinational corporations. With the increasing competition in the market, how to carry out effective marketing, as related to the enterprise's survival and development of a serious issue.In this paper, application of theory, marketing models, using SPET analysis, SWOT analysis method, the company's marketing Xuchang Hood external environment and internal environment analysis and research, pointed out that the development of strengths, weaknesses, opportunities and challenges, pointing out that the tobacco industry of Hebei companies must change marketing concept, changing marketing models, project, value, channels, trust as the main means of fully extended product value chain, but also to Hebei smoke into a market-oriented, respect for customer needs, and continuously optimize the service smoke Equipment suppliers and service providers,Only thus Xuchang Tobacco Machinery Company in an increasingly fierce market competition, better chance of survival and development.